Running an e-commerce business means managing more than just sales—it means navigating platform fees, inventory costs, and complex sales tax. At Tovinitti Financial, we specialize in bookkeeping designed specifically for the digital marketplace. We handle the technical financial details so you can stay focused on what you do best: scaling your store and serving your customers. 

In a world of small transactions and fees associated with every order touch point, reviewing ecommerce sales and expenses can be confusing and overwhelming.  With 20 years of retail experience in both brick and mortar and ecommerce, I understand the data points that mean the most for retailers.  As a Quickbooks Online ProAdvisor, I can make sure your data is complete and reliable, enabling you to make smart decisions and plan for future growth.

When I'm not balancing the books, you can find me spending time with my husband, three dogs, two cats, and leopard gecko.